This is the first game in which student go to school and red books.

A potential customer has liked your icon enough to tap through, they’ve checked out your screenshots and are still interested, until they come to your drab App Store description when they hit the back button and go to download your competitor’s app. Sad trombone.

I’ve managed to build a number of apps that have achieved millions of downloads on the App Store. So I’ve had a lot of practice tweaking App Store descriptions, here is what I have learned.